The services challenge: integrating for competitive advantage
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Chicago, Ill.
1987
|
| Series: | Proceedings series / AMA
|
| Subjects: | |
| Physical Description: | VI, 108 S. |
| ISBN: | 0877571880 |
Staff View
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Record in the Search Index
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:06:56Z |
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| isbn | 0877571880 |
| language | English |
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| physical | VI, 108 S. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| record_format | marc |
| series2 | Proceedings series / AMA |
| spelling | The services challenge integrating for competitive advantage ed. by John A. Czepiel ; Carole A. Congram ; James Shanahan Chicago, Ill. 1987 VI, 108 S. txt rdacontent n rdamedia nc rdacarrier Proceedings series / AMA Services - Marketing ram Service industries Marketing Congresses (DE-588)1071861417 Konferenzschrift gnd-content Czepiel, John A. Sonstige oth Congram, Carole A. Sonstige oth Shanahan, James Sonstige oth American Marketing Association Sonstige (DE-588)1002163-2 oth |
| spellingShingle | The services challenge integrating for competitive advantage Services - Marketing ram Service industries Marketing Congresses |
| subject_GND | (DE-588)1071861417 |
| title | The services challenge integrating for competitive advantage |
| title_auth | The services challenge integrating for competitive advantage |
| title_exact_search | The services challenge integrating for competitive advantage |
| title_full | The services challenge integrating for competitive advantage ed. by John A. Czepiel ; Carole A. Congram ; James Shanahan |
| title_fullStr | The services challenge integrating for competitive advantage ed. by John A. Czepiel ; Carole A. Congram ; James Shanahan |
| title_full_unstemmed | The services challenge integrating for competitive advantage ed. by John A. Czepiel ; Carole A. Congram ; James Shanahan |
| title_short | The services challenge |
| title_sort | the services challenge integrating for competitive advantage |
| title_sub | integrating for competitive advantage |
| topic | Services - Marketing ram Service industries Marketing Congresses |
| topic_facet | Services - Marketing Service industries Marketing Congresses Konferenzschrift |
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