APA (7th ed.) Citation

Lilien, G. L. (1986). Marketing mix analysis with LOTUS 1-2-3. Scientific Pr.

Chicago Style (17th ed.) Citation

Lilien, Gary L. Marketing Mix Analysis with LOTUS 1-2-3. Palo Alto, Calif: Scientific Pr, 1986.

MLA (9th ed.) Citation

Lilien, Gary L. Marketing Mix Analysis with LOTUS 1-2-3. Scientific Pr, 1986.