The language of advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Blackwell
1985
|
| Schriftenreihe: | Language in society
9. |
| Schlagworte: | |
| Beschreibung: | VI, 182 S. Ill. |
| ISBN: | 063110741X 0631127437 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV007627286 | ||
| 003 | DE-604 | ||
| 005 | 20110819 | ||
| 007 | t | ||
| 008 | 930421s1985 a||| |||| 00||| eng d | ||
| 020 | |a 063110741X |9 0-631-10741-X | ||
| 020 | |a 0631127437 |9 0-631-12743-7 | ||
| 035 | |a (OCoLC)10996132 | ||
| 035 | |a (DE-599)BVBBV007627286 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-824 |a DE-11 | ||
| 050 | 0 | |a HF5827 | |
| 082 | 0 | |a 659.1/014 |2 19 | |
| 082 | 0 | |a 302.2/3 |2 19 | |
| 084 | |a AP 17380 |0 (DE-625)7006: |2 rvk | ||
| 084 | |a ES 155 |0 (DE-625)27806: |2 rvk | ||
| 084 | |a ES 166 |0 (DE-625)27811: |2 rvk | ||
| 084 | |a HF 144 |0 (DE-625)48769: |2 rvk | ||
| 100 | 1 | |a Vestergaard, Torben |d 1943- |e Verfasser |0 (DE-588)132787016 |4 aut | |
| 245 | 1 | 0 | |a The language of advertising |c Torben Vestergaard ; Kim Schrøder* |
| 264 | 1 | |a Oxford |b Blackwell |c 1985 | |
| 300 | |a VI, 182 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Language in society |v 9. | |
| 650 | 7 | |a Psychologische aspecten |2 gtt | |
| 650 | 4 | |a Publicité - Langage | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 7 | |a Semiotiek |2 gtt | |
| 650 | 7 | |a Sociale aspecten |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Language | |
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Schroeder, Kim |e Verfasser |4 aut | |
| 830 | 0 | |a Language in society |v 9. |w (DE-604)BV000010344 |9 9 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004992249 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804121947523514368 |
|---|---|
| any_adam_object | |
| author | Vestergaard, Torben 1943- Schroeder, Kim |
| author_GND | (DE-588)132787016 |
| author_facet | Vestergaard, Torben 1943- Schroeder, Kim |
| author_role | aut aut |
| author_sort | Vestergaard, Torben 1943- |
| author_variant | t v tv k s ks |
| building | Verbundindex |
| bvnumber | BV007627286 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 ES 155 ES 166 HF 144 |
| ctrlnum | (OCoLC)10996132 (DE-599)BVBBV007627286 |
| dewey-full | 659.1/014 302.2/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) 300 - Social sciences |
| dewey-ones | 659 - Advertising and public relations 302 - Social interaction |
| dewey-raw | 659.1/014 302.2/3 |
| dewey-search | 659.1/014 302.2/3 |
| dewey-sort | 3659.1 214 |
| dewey-tens | 650 - Management and auxiliary services 300 - Social sciences |
| discipline | Allgemeines Sprachwissenschaft Soziologie Anglistik / Amerikanistik Wirtschaftswissenschaften Literaturwissenschaft |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01851nam a2200565 cb4500</leader><controlfield tag="001">BV007627286</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110819 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1985 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">063110741X</subfield><subfield code="9">0-631-10741-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0631127437</subfield><subfield code="9">0-631-12743-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10996132</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007627286</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-11</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5827</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/014</subfield><subfield code="2">19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">302.2/3</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17380</subfield><subfield code="0">(DE-625)7006:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ES 155</subfield><subfield code="0">(DE-625)27806:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ES 166</subfield><subfield code="0">(DE-625)27811:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">HF 144</subfield><subfield code="0">(DE-625)48769:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Vestergaard, Torben</subfield><subfield code="d">1943-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)132787016</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The language of advertising</subfield><subfield code="c">Torben Vestergaard ; Kim Schrøder*</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford</subfield><subfield code="b">Blackwell</subfield><subfield code="c">1985</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 182 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Language in society</subfield><subfield code="v">9.</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Psychologische aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Langage</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Semiotiek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Sociale aspecten</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gesellschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Language</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schroeder, Kim</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Language in society</subfield><subfield code="v">9.</subfield><subfield code="w">(DE-604)BV000010344</subfield><subfield code="9">9</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004992249</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV007627286 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:06:04Z |
| institution | BVB |
| isbn | 063110741X 0631127437 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004992249 |
| oclc_num | 10996132 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-824 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-824 DE-11 |
| physical | VI, 182 S. Ill. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Blackwell |
| record_format | marc |
| series | Language in society |
| series2 | Language in society |
| spelling | Vestergaard, Torben 1943- Verfasser (DE-588)132787016 aut The language of advertising Torben Vestergaard ; Kim Schrøder* Oxford Blackwell 1985 VI, 182 S. Ill. txt rdacontent n rdamedia nc rdacarrier Language in society 9. Psychologische aspecten gtt Publicité - Langage Reclame gtt Semiotiek gtt Sociale aspecten gtt Gesellschaft Psychologie Advertising Language Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Schroeder, Kim Verfasser aut Language in society 9. (DE-604)BV000010344 9 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Vestergaard, Torben 1943- Schroeder, Kim The language of advertising Language in society Psychologische aspecten gtt Publicité - Langage Reclame gtt Semiotiek gtt Sociale aspecten gtt Gesellschaft Psychologie Advertising Language Werbesprache (DE-588)4065535-0 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4140889-5 |
| title | The language of advertising |
| title_auth | The language of advertising |
| title_exact_search | The language of advertising |
| title_full | The language of advertising Torben Vestergaard ; Kim Schrøder* |
| title_fullStr | The language of advertising Torben Vestergaard ; Kim Schrøder* |
| title_full_unstemmed | The language of advertising Torben Vestergaard ; Kim Schrøder* |
| title_short | The language of advertising |
| title_sort | the language of advertising |
| topic | Psychologische aspecten gtt Publicité - Langage Reclame gtt Semiotiek gtt Sociale aspecten gtt Gesellschaft Psychologie Advertising Language Werbesprache (DE-588)4065535-0 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologische aspecten Publicité - Langage Reclame Semiotiek Sociale aspecten Gesellschaft Psychologie Advertising Language Werbesprache Werbepsychologie |
| volume_link | (DE-604)BV000010344 |
| work_keys_str_mv | AT vestergaardtorben thelanguageofadvertising AT schroederkim thelanguageofadvertising |