APA (7th ed.) Citation

Erickson, G. M. (1983). The time varying effectiveness of marketing instruments. Univ. Microfilms Internat.

Chicago Style (17th ed.) Citation

Erickson, Gary M. The Time Varying Effectiveness of Marketing Instruments. Ann Arbor, Mich: Univ. Microfilms Internat, 1983.

MLA (9th ed.) Citation

Erickson, Gary M. The Time Varying Effectiveness of Marketing Instruments. Univ. Microfilms Internat, 1983.

Warning: These citations may not always be 100% accurate.