APA (7th ed.) Citation

Day, G. S. (1980). Strategic market analysis: Top-down and bottom-up approaches. Working paper. Report no.: 80-105. Marketing Science Inst.

Chicago Style (17th ed.) Citation

Day, George S. Strategic Market Analysis: Top-down and Bottom-up Approaches. Working Paper. Report No.: 80-105. Cambridge, Mass: Marketing Science Inst, 1980.

MLA (9th ed.) Citation

Day, George S. Strategic Market Analysis: Top-down and Bottom-up Approaches. Working Paper. Report No.: 80-105. Marketing Science Inst, 1980.