Determinants of variations in the advertising-to-sales ratio: a comparison of industry and firm studies. Techn. report. Report no.: 80-107
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Inst.
1980
|
| Schriftenreihe: | Marketing Science Institute research program.
|
| Beschreibung: | IV, 28 S. |
Internformat
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| 245 | 1 | 0 | |a Determinants of variations in the advertising-to-sales ratio |b a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |c Paul W. Farris ; Mark S. Albion* |
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Datensatz im Suchindex
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| author | Farris, Paul W. Albion, Mark S. |
| author_facet | Farris, Paul W. Albion, Mark S. |
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| indexdate | 2024-07-09T17:05:10Z |
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| physical | IV, 28 S. |
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| spelling | Farris, Paul W. Verfasser aut Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 Paul W. Farris ; Mark S. Albion* Cambridge, Mass. Marketing Science Inst. 1980 IV, 28 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute research program. Albion, Mark S. Verfasser aut |
| spellingShingle | Farris, Paul W. Albion, Mark S. Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |
| title | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |
| title_auth | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |
| title_exact_search | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |
| title_full | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 Paul W. Farris ; Mark S. Albion* |
| title_fullStr | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 Paul W. Farris ; Mark S. Albion* |
| title_full_unstemmed | Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 Paul W. Farris ; Mark S. Albion* |
| title_short | Determinants of variations in the advertising-to-sales ratio |
| title_sort | determinants of variations in the advertising to sales ratio a comparison of industry and firm studies techn report report no 80 107 |
| title_sub | a comparison of industry and firm studies. Techn. report. Report no.: 80-107 |
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