Perceived uncertainty and consumer characteristics in brand choice: investigation with durable and nondurable products
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Helsinki
School of Economics
1979
|
| Series: | Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A.
29. |
| Subjects: | |
| Physical Description: | 219, 46 S. |
Staff View
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Record in the Search Index
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| id | DE-604.BV007569615 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:04:54Z |
| institution | BVB |
| language | English |
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| physical | 219, 46 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | School of Economics |
| record_format | marc |
| series | Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A. |
| series2 | Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A. |
| spelling | Möller, Kristian Verfasser aut Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products Helsinki School of Economics 1979 219, 46 S. txt rdacontent n rdamedia nc rdacarrier Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A. 29. Mathematisches Modell Brand choice Mathematical models Consumers Mathematical models Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A. 29. (DE-604)BV002791881 29 |
| spellingShingle | Möller, Kristian Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products Kauppakorkeakoulu <Helsinki>: Acta Academiae Oeconomicae Helsingiensis. A. Mathematisches Modell Brand choice Mathematical models Consumers Mathematical models |
| title | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_auth | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_exact_search | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_full | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_fullStr | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_full_unstemmed | Perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_short | Perceived uncertainty and consumer characteristics in brand choice |
| title_sort | perceived uncertainty and consumer characteristics in brand choice investigation with durable and nondurable products |
| title_sub | investigation with durable and nondurable products |
| topic | Mathematisches Modell Brand choice Mathematical models Consumers Mathematical models |
| topic_facet | Mathematisches Modell Brand choice Mathematical models Consumers Mathematical models |
| volume_link | (DE-604)BV002791881 |
| work_keys_str_mv | AT mollerkristian perceiveduncertaintyandconsumercharacteristicsinbrandchoiceinvestigationwithdurableandnondurableproducts |