Measurement and implications of the relative importance of product attributes: The nutrition factor in breakfast cereal brand choice behavior
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Bibliographic Details
Main Author: Quelch, John A. (Author)
Format: Book
Language:English
Published: Ann Arbor, Mich. Univ. Microfilms Internat. 1978
Subjects:
Item Description:Cambridge, Mass., Diss., 1977
Physical Description:getr. Seitenz.

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