APA (7th ed.) Citation

Quelch, J. A. (1978). Measurement and implications of the relative importance of product attributes: The nutrition factor in breakfast cereal brand choice behavior. Univ. Microfilms Internat.

Chicago Style (17th ed.) Citation

Quelch, John A. Measurement and Implications of the Relative Importance of Product Attributes: The Nutrition Factor in Breakfast Cereal Brand Choice Behavior. Ann Arbor, Mich: Univ. Microfilms Internat, 1978.

MLA (9th ed.) Citation

Quelch, John A. Measurement and Implications of the Relative Importance of Product Attributes: The Nutrition Factor in Breakfast Cereal Brand Choice Behavior. Univ. Microfilms Internat, 1978.