Strategic marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1987
|
| Edition: | 2. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XVII, 679 S. graph. Darst. |
| ISBN: | 0256033706 |
Staff View
MARC
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| 250 | |a 2. ed. | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1987 | |
| 300 | |a XVII, 679 S. |b graph. Darst. | ||
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Record in the Search Index
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| author | Cravens, David W. |
| author_facet | Cravens, David W. |
| author_role | aut |
| author_sort | Cravens, David W. |
| author_variant | d w c dw dwc |
| building | Verbundindex |
| bvnumber | BV007474503 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.135 |
| callnumber-search | HF5415.135 |
| callnumber-sort | HF 45415.135 |
| callnumber-subject | HF - Commerce |
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| ctrlnum | (OCoLC)15619335 (DE-599)BVBBV007474503 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV007474503 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:02:58Z |
| institution | BVB |
| isbn | 0256033706 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004852878 |
| oclc_num | 15619335 |
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| physical | XVII, 679 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing David W. Cravens 2. ed. Homewood, Ill. Irwin 1987 XVII, 679 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Marketing - Gestion Marketing - Prise de décision Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
| spellingShingle | Cravens, David W. Strategic marketing Marketing - Gestion Marketing - Prise de décision Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing |
| title_auth | Strategic marketing |
| title_exact_search | Strategic marketing |
| title_full | Strategic marketing David W. Cravens |
| title_fullStr | Strategic marketing David W. Cravens |
| title_full_unstemmed | Strategic marketing David W. Cravens |
| title_short | Strategic marketing |
| title_sort | strategic marketing |
| topic | Marketing - Gestion Marketing - Prise de décision Marketing Decision making Marketing Management Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - Gestion Marketing - Prise de décision Marketing Decision making Marketing Management Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketing |