Direct assessment of consumer utility functions: Von Neumann-Morgenstern utility theory applied to marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Microfilm Book |
| Language: | English |
| Published: |
Cambridge, Mass.
Inst. of Technology
1976
|
| Series: | Economics working papers. 1976.
873. |
| Item Description: | Mikrofilm 35 mm |
| Physical Description: | 24, 2, 6 S. |
Staff View
MARC
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| 100 | 1 | |a Hauser, John R. |e Verfasser |4 aut | |
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| author | Hauser, John R. Urban, Glen L. |
| author_facet | Hauser, John R. Urban, Glen L. |
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| id | DE-604.BV007449943 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:02:29Z |
| institution | BVB |
| language | English |
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| physical | 24, 2, 6 S. |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Inst. of Technology |
| record_format | marc |
| series | Economics working papers. 1976. |
| series2 | Economics working papers. 1976. Alfred P. Sloan School of Management, working paper. 843-76. |
| spelling | Hauser, John R. Verfasser aut Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing John R. Hauser ; Glen L. Urban* Cambridge, Mass. Inst. of Technology 1976 24, 2, 6 S. h rdamedia Economics working papers. 1976. 873. Alfred P. Sloan School of Management, working paper. 843-76. Mikrofilm 35 mm Urban, Glen L. Verfasser aut Economics working papers. 1976. 873. (DE-604)BV006658792 873 |
| spellingShingle | Hauser, John R. Urban, Glen L. Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing Economics working papers. 1976. |
| title | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing |
| title_auth | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing |
| title_exact_search | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing |
| title_full | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing John R. Hauser ; Glen L. Urban* |
| title_fullStr | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing John R. Hauser ; Glen L. Urban* |
| title_full_unstemmed | Direct assessment of consumer utility functions Von Neumann-Morgenstern utility theory applied to marketing John R. Hauser ; Glen L. Urban* |
| title_short | Direct assessment of consumer utility functions |
| title_sort | direct assessment of consumer utility functions von neumann morgenstern utility theory applied to marketing |
| title_sub | Von Neumann-Morgenstern utility theory applied to marketing |
| volume_link | (DE-604)BV006658792 |
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