APA (7th ed.) Citation

Hauser, J. R., & Urban, G. L. (1976). A normative methodology for modeling consumer response to innovation.

Chicago Style (17th ed.) Citation

Hauser, John R., and Glen L. Urban. A Normative Methodology for Modeling Consumer Response to Innovation. Cambridge, Mass, 1976.

MLA (9th ed.) Citation

Hauser, John R., and Glen L. Urban. A Normative Methodology for Modeling Consumer Response to Innovation. 1976.