Pre-test market evaluation of new packaged goods: A model and measurement methodology
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Microfilm Book |
| Language: | Undetermined |
| Published: |
Brussels
1975
|
| Series: | Economics working papers. 1976.
297. |
| Item Description: | European Inst. for Advanced Studies in Management. 76-1. - Mikrofilm 35 mm |
| Physical Description: | 58 S. |
Staff View
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| id | DE-604.BV007449201 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:02:28Z |
| institution | BVB |
| language | Undetermined |
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| physical | 58 S. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
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| series | Economics working papers. 1976. |
| series2 | Economics working papers. 1976. |
| spelling | Silk, Alvin J. Verfasser aut Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* Brussels 1975 58 S. h rdamedia Economics working papers. 1976. 297. European Inst. for Advanced Studies in Management. 76-1. - Mikrofilm 35 mm Urban, Glen L. Verfasser aut Economics working papers. 1976. 297. (DE-604)BV006658792 297 |
| spellingShingle | Silk, Alvin J. Urban, Glen L. Pre-test market evaluation of new packaged goods A model and measurement methodology Economics working papers. 1976. |
| title | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_auth | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_exact_search | Pre-test market evaluation of new packaged goods A model and measurement methodology |
| title_full | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_fullStr | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_full_unstemmed | Pre-test market evaluation of new packaged goods A model and measurement methodology Alvin J. Silk ; Glen L. Urban* |
| title_short | Pre-test market evaluation of new packaged goods |
| title_sort | pre test market evaluation of new packaged goods a model and measurement methodology |
| title_sub | A model and measurement methodology |
| volume_link | (DE-604)BV006658792 |
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