APA (7th ed.) Citation

Silk, A. J., & Urban, G. L. (1975). Pre-test market evaluation of new packaged goods: A model and measurement methodology.

Chicago Style (17th ed.) Citation

Silk, Alvin J., and Glen L. Urban. Pre-test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology. Brussels, 1975.

MLA (9th ed.) Citation

Silk, Alvin J., and Glen L. Urban. Pre-test Market Evaluation of New Packaged Goods: A Model and Measurement Methodology. 1975.