Test-retest correlations and the concept of reliability in advertising pre-testing:
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Bibliographic Details
Main Author: Silk, Alvin J. (Author)
Format: Microfilm Book
Language:Undetermined
Published: Brussels 1976
Series:Economics working papers. 1976. 296.
Item Description:European Inst. for Advanced Studies in Management. 76-3. - Mikrofilm 35 mm
Physical Description:16 S.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!