APA (7th ed.) Citation

Lilian, G. L., & Little, J. D. (1975). The advisor project: Advertising budgeting for industrial products (a nontechnical overview). Inst. of Technology.

Chicago Style (17th ed.) Citation

Lilian, Gary L., and John D. Little. The Advisor Project: Advertising Budgeting for Industrial Products (a Nontechnical Overview). Cambridge, Mass: Inst. of Technology, 1975.

MLA (9th ed.) Citation

Lilian, Gary L., and John D. Little. The Advisor Project: Advertising Budgeting for Industrial Products (a Nontechnical Overview). Inst. of Technology, 1975.