Lilian, G. L., & Little, J. D. (1975). The advisor project: Advertising budgeting for industrial products (a nontechnical overview). Inst. of Technology.
Chicago-Zitierstil (17. Ausg.)Lilian, Gary L., und John D. Little. The Advisor Project: Advertising Budgeting for Industrial Products (a Nontechnical Overview). Cambridge, Mass: Inst. of Technology, 1975.
MLA-Zitierstil (9. Ausg.)Lilian, Gary L., und John D. Little. The Advisor Project: Advertising Budgeting for Industrial Products (a Nontechnical Overview). Inst. of Technology, 1975.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.