An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ann Arbor, Mich.
Univ. Microfilms Internat.
1976
|
| Schlagworte: | |
| Beschreibung: | Berkeley, Calif., Diss., 1962 |
| Beschreibung: | X, 277 Bl. graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mitchell, Andrew A. |
| author_facet | Mitchell, Andrew A. |
| author_role | aut |
| author_sort | Mitchell, Andrew A. |
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| building | Verbundindex |
| bvnumber | BV007413451 |
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| ctrlnum | (OCoLC)632968690 (DE-599)BVBBV007413451 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:01:44Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004798289 |
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| publishDate | 1976 |
| publishDateSearch | 1976 |
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| publisher | Univ. Microfilms Internat. |
| record_format | marc |
| spelling | Mitchell, Andrew A. Verfasser aut An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework Ann Arbor, Mich. Univ. Microfilms Internat. 1976 X, 277 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Berkeley, Calif., Diss., 1962 Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Marktsegmentierung (DE-588)4037644-8 s DE-604 |
| spellingShingle | Mitchell, Andrew A. An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework Marktsegmentierung (DE-588)4037644-8 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4113937-9 |
| title | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_auth | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_exact_search | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_full | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_fullStr | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_full_unstemmed | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_short | An exploration in the relationship between benefit segmentation, multidimensional scaling and brand choice behavior using an expectancy theory framework |
| title_sort | an exploration in the relationship between benefit segmentation multidimensional scaling and brand choice behavior using an expectancy theory framework |
| topic | Marktsegmentierung (DE-588)4037644-8 gnd |
| topic_facet | Marktsegmentierung Hochschulschrift |
| work_keys_str_mv | AT mitchellandrewa anexplorationintherelationshipbetweenbenefitsegmentationmultidimensionalscalingandbrandchoicebehaviorusinganexpectancytheoryframework |