Advertising on trial: managing your agency for effective results
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Pitman
1993
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | X, 203 S. Ill., graph. Darst |
| ISBN: | 0273039709 |
Staff View
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| 650 | 4 | |a Advertising | |
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Record in the Search Index
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|---|---|
| adam_text | CONTENTS
Acknowledgements xi
Part One
PRELUDE: NIGHTMARE ON MADISON AVENUE 3
Advertising in recession
1 THE SEA OF TROUBLES 7
Total Communications planning
2 SOPHIES CHOICE 27
So von want to hirc an advertising agenev .
3 THE MARRIAGE OF HEAVKN AM) HEU, 37
(Helling into hed with an agenev
Part Two
4 IJKE A ROLEIM; STONE ^~
Setting advertising ohjci tn es
5 DEVICES AND DESIRES k
( realing adx crtisim; Strategie*
6 THE GOOD. THE BAD AND THE l GEY j
Bnefmg creative werk
7 TVVELVE AMiRVMEN gi
Developing and judging reative work
x Contents
8 FOR A FEW DOLLARS MORE 104
Getting better media value
9 IT S A RICH MAN S WORLD 123
Producing advertising cost effectively
Part Three
10 MEASURE FOR MEASURE 135
Evaluating the advertising product
11 STREETS FLOODED. PLEASE ADVISE 152
How to advertise abroad
12 IRRECONCILABLE DIFFERENCES 169
Managing the clientl agency relationship
EPILOGUE: ADVERTISING ON TRIAL 186
A manifesto for the iggos
Index 199
|
| any_adam_object | 1 |
| author | Ring, Jim |
| author_facet | Ring, Jim |
| author_role | aut |
| author_sort | Ring, Jim |
| author_variant | j r jr |
| building | Verbundindex |
| bvnumber | BV007356135 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)28946830 (DE-599)BVBBV007356135 |
| dewey-full | 659.1/125/068 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/125/068 |
| dewey-search | 659.1/125/068 |
| dewey-sort | 3659.1 3125 268 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV007356135 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:00:35Z |
| institution | BVB |
| isbn | 0273039709 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004745113 |
| oclc_num | 28946830 |
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| owner_facet | DE-19 DE-BY-UBM |
| physical | X, 203 S. Ill., graph. Darst |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Pitman |
| record_format | marc |
| spelling | Ring, Jim Verfasser aut Advertising on trial managing your agency for effective results Jim Ring 1. publ. London Pitman 1993 X, 203 S. Ill., graph. Darst txt rdacontent n rdamedia nc rdacarrier Advertising Advertising agencies Advertising copy HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004745113&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ring, Jim Advertising on trial managing your agency for effective results Advertising Advertising agencies Advertising copy |
| title | Advertising on trial managing your agency for effective results |
| title_auth | Advertising on trial managing your agency for effective results |
| title_exact_search | Advertising on trial managing your agency for effective results |
| title_full | Advertising on trial managing your agency for effective results Jim Ring |
| title_fullStr | Advertising on trial managing your agency for effective results Jim Ring |
| title_full_unstemmed | Advertising on trial managing your agency for effective results Jim Ring |
| title_short | Advertising on trial |
| title_sort | advertising on trial managing your agency for effective results |
| title_sub | managing your agency for effective results |
| topic | Advertising Advertising agencies Advertising copy |
| topic_facet | Advertising Advertising agencies Advertising copy |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004745113&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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