APA (7th ed.) Citation

Coe, B. D. (1972). Advertising practice: Analytic and creative exercises. Prentice-Hall.

Chicago Style (17th ed.) Citation

Coe, Barbara D. Advertising Practice: Analytic and Creative Exercises. Englewood Cliffs, NJ: Prentice-Hall, 1972.

MLA (9th ed.) Citation

Coe, Barbara D. Advertising Practice: Analytic and Creative Exercises. Prentice-Hall, 1972.