Basic marketing: a managerial approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. [u.a.]
Irwin [u.a.]
1971
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | XIX, 884 S. Ill., graph. Darst., Kt. |
Staff View
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Record in the Search Index
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| author | McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | McCarthy, Edmund Jerome 1928-2015 |
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| author_sort | McCarthy, Edmund Jerome 1928-2015 |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:58:52Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004667140 |
| oclc_num | 138451 |
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| physical | XIX, 884 S. Ill., graph. Darst., Kt. |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut Basic marketing a managerial approach Edmund Jerome MacCarthy 4. ed. Homewood, Ill. [u.a.] Irwin [u.a.] 1971 XIX, 884 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | McCarthy, Edmund Jerome 1928-2015 Basic marketing a managerial approach Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Basic marketing a managerial approach |
| title_auth | Basic marketing a managerial approach |
| title_exact_search | Basic marketing a managerial approach |
| title_full | Basic marketing a managerial approach Edmund Jerome MacCarthy |
| title_fullStr | Basic marketing a managerial approach Edmund Jerome MacCarthy |
| title_full_unstemmed | Basic marketing a managerial approach Edmund Jerome MacCarthy |
| title_short | Basic marketing |
| title_sort | basic marketing a managerial approach |
| title_sub | a managerial approach |
| topic | Marketing - Gestion Marketing Management Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Gestion Marketing Management Marketing |
| work_keys_str_mv | AT mccarthyedmundjerome basicmarketingamanagerialapproach |