World's greatest brands: an international review
The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financ...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u.a.
Wiley
1992
|
| Subjects: | |
| Summary: | The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. |
| Physical Description: | 256 S. Ill. |
| ISBN: | 0471572837 |
Staff View
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| id | DE-604.BV007269196 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:58:50Z |
| institution | BVB |
| isbn | 0471572837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004665421 |
| oclc_num | 24847612 |
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| physical | 256 S. Ill. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Wiley |
| record_format | marc |
| spelling | World's greatest brands an international review by Interbrand New York u.a. Wiley 1992 256 S. Ill. txt rdacontent n rdamedia nc rdacarrier The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. Brand name products Wörterbuch (DE-588)4066724-8 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Markenname (DE-588)4114513-6 s Wörterbuch (DE-588)4066724-8 s DE-604 |
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| subject_GND | (DE-588)4066724-8 (DE-588)4114513-6 |
| title | World's greatest brands an international review |
| title_auth | World's greatest brands an international review |
| title_exact_search | World's greatest brands an international review |
| title_full | World's greatest brands an international review by Interbrand |
| title_fullStr | World's greatest brands an international review by Interbrand |
| title_full_unstemmed | World's greatest brands an international review by Interbrand |
| title_short | World's greatest brands |
| title_sort | world s greatest brands an international review |
| title_sub | an international review |
| topic | Brand name products Wörterbuch (DE-588)4066724-8 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Brand name products Wörterbuch Markenname |