World's greatest brands: an international review
The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financ...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Wiley
1992
|
| Schlagworte: | |
| Zusammenfassung: | The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. |
| Beschreibung: | 256 S. Ill. |
| ISBN: | 0471572837 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007269196 | ||
| 003 | DE-604 | ||
| 005 | 19971202 | ||
| 007 | t | ||
| 008 | 930511s1992 a||| |||| 00||| engod | ||
| 020 | |a 0471572837 |9 0-471-57283-7 | ||
| 035 | |a (OCoLC)24847612 | ||
| 035 | |a (DE-599)BVBBV007269196 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-188 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 20 | |
| 245 | 1 | 0 | |a World's greatest brands |b an international review |c by Interbrand |
| 264 | 1 | |a New York u.a. |b Wiley |c 1992 | |
| 300 | |a 256 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. | |
| 650 | 4 | |a Brand name products | |
| 650 | 0 | 7 | |a Wörterbuch |0 (DE-588)4066724-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenname |0 (DE-588)4114513-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenname |0 (DE-588)4114513-6 |D s |
| 689 | 0 | 1 | |a Wörterbuch |0 (DE-588)4066724-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004665421 | ||
Datensatz im Suchindex
| _version_ | 1804121491738984448 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV007269196 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)24847612 (DE-599)BVBBV007269196 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01508nam a2200349 c 4500</leader><controlfield tag="001">BV007269196</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19971202 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930511s1992 a||| |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471572837</subfield><subfield code="9">0-471-57283-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)24847612</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007269196</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">20</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">World's greatest brands</subfield><subfield code="b">an international review</subfield><subfield code="c">by Interbrand</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">Wiley</subfield><subfield code="c">1992</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">256 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenname</subfield><subfield code="0">(DE-588)4114513-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Wörterbuch</subfield><subfield code="0">(DE-588)4066724-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004665421</subfield></datafield></record></collection> |
| id | DE-604.BV007269196 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:58:50Z |
| institution | BVB |
| isbn | 0471572837 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004665421 |
| oclc_num | 24847612 |
| open_access_boolean | |
| owner | DE-12 DE-188 |
| owner_facet | DE-12 DE-188 |
| physical | 256 S. Ill. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Wiley |
| record_format | marc |
| spelling | World's greatest brands an international review by Interbrand New York u.a. Wiley 1992 256 S. Ill. txt rdacontent n rdamedia nc rdacarrier The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries. Brand name products Wörterbuch (DE-588)4066724-8 gnd rswk-swf Markenname (DE-588)4114513-6 gnd rswk-swf Markenname (DE-588)4114513-6 s Wörterbuch (DE-588)4066724-8 s DE-604 |
| spellingShingle | World's greatest brands an international review Brand name products Wörterbuch (DE-588)4066724-8 gnd Markenname (DE-588)4114513-6 gnd |
| subject_GND | (DE-588)4066724-8 (DE-588)4114513-6 |
| title | World's greatest brands an international review |
| title_auth | World's greatest brands an international review |
| title_exact_search | World's greatest brands an international review |
| title_full | World's greatest brands an international review by Interbrand |
| title_fullStr | World's greatest brands an international review by Interbrand |
| title_full_unstemmed | World's greatest brands an international review by Interbrand |
| title_short | World's greatest brands |
| title_sort | world s greatest brands an international review |
| title_sub | an international review |
| topic | Brand name products Wörterbuch (DE-588)4066724-8 gnd Markenname (DE-588)4114513-6 gnd |
| topic_facet | Brand name products Wörterbuch Markenname |