Odd-even retail price endings: Their effects on value determination, product perception, and buying propensities
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Bibliographic Details
Main Author: Georgoff, David M. (Author)
Format: Book
Language:English
Published: East Lansing, Mich. MSU 1972
Series:MSU business studies.
Subjects:
Physical Description:XVII,174 S.m.Tab.

There is no print copy available.

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