Georgoff, D. M. (1972). Odd-even retail price endings: Their effects on value determination, product perception, and buying propensities. MSU.
Chicago Style (17th ed.) CitationGeorgoff, David M. Odd-even Retail Price Endings: Their Effects on Value Determination, Product Perception, and Buying Propensities. East Lansing, Mich: MSU, 1972.
MLA (9th ed.) CitationGeorgoff, David M. Odd-even Retail Price Endings: Their Effects on Value Determination, Product Perception, and Buying Propensities. MSU, 1972.
Warning: These citations may not always be 100% accurate.