APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. (1960). An evaluation of continuous consumer panels as a source of marketing information. American Marketing Assoc.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph Westfall. An Evaluation of Continuous Consumer Panels as a Source of Marketing Information. New York: American Marketing Assoc, 1960.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph Westfall. An Evaluation of Continuous Consumer Panels as a Source of Marketing Information. American Marketing Assoc, 1960.