Managerial economics: analysis, problems, cases
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio
South-Western Publ.
1992
|
| Edition: | 4. ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | getr. Zählung graph. Darst. |
| ISBN: | 0538812850 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804121442056404992 |
|---|---|
| adam_text | Summary of Contents
¦ ¦¦¦¦¦¦¦ PART 1 The Firm and Its Environment 1
1 Introduction, Environment, and Methodology 2
2 Revenue of the Firm 20
3 Topics in Demand Analysis and Estimation 74
¦¦¦¦¦¦ PART 2 Production, Cost, and Profit Maximization 121
4 Theory of Production 122
5 Cost of Production 164
6 Profit Analysis of the Firm 217
7 Linear Programming and the Firm 251
¦ ¦¦¦¦¦¦¦ PART 3 Markets and the Behavior of the Firm 289
8 Perfect Competition and Monopoly: The Limiting 290
Cases
9 Monopolistic Competition, Oligopoly, and Rivalrous 320
Market Structures
10 Selected Topics in Pricing and Profit Strategy 363
11 Economic Forecasting 413
12 Factor Markets and Profit Maximizing Employment 446
of Variable Inputs
¦¦ PART 4 Analysis of Project Decisions 481
13 Fundamentals of Project Evaluation 482
14 Risk in Project Analysis 516
PART 5 The Firm and the Public Sector 561
15 Economics of Public Sector Decisions 562
16 Legal and Regulatory Environment of the Firm 594 i
17 The Firm and the Future 622
Contents
Preface iii
Note to Students vii
........ PART 1 The Firm and Its Environment 1
1 Introduction, Environment, and Methodology 2
Managers as Decision Makers 3, Our Approach to
Problem Solving 5, Basic Concepts of This Book 6
Appendix 1 Demand, Supply, and Market Price:
A Brief Review 11
Demand and the Demand Curve 11, Supply and the
Supply Curve 15, Determination of Market Price 16,
Carryover to Analysis of Other Markets 19
2 Revenue of the Firm 20
Advertising, Consumer Demand, and Business
Research 22, The Demand Function 24, Determinants of
Demand 32, A Note on Determinants of Supply 35,
Elasticity of Demand 36, Summary 52
Appendix 2 Theory of Consumer Behavior 62
Cardinal Utility Approach 62, Ordinal Utility Theory 64,
Marginal Rate of Substitution 66, Consumer
Equilibrium 68, Deriving a Demand Curve 71
3 Topics in Demand Analysis and Estimation 74
Market Surveys 76, Demand Estimation with Regression
Analysis 77, Market Experiments 85, Summary 87
Appendix 3 Linear Regression Analysis 92
The Linear Regression Model and Underlying
Assumptions 92, Logarithmic Transformations 107,
Summary 110
Integrating Case 1A Are There Two Markets for
Microwave Ovens? 115
Integrating Case IB Omega Distributing Company I 118
PART 2 Production, Cost, and Profit Maximization 121
4 Theory of Production 122
The Production Function and the Long Run 124, Total
Product Curves and the Short Run 141, Summary 150
Appendix 4 Mathematics of Determining the Least
Cost Combination of Inputs 161
5 Cost of Production 164
Types of Costs 166, Costs in the Long Run 168, Costs
in the Short Run 173, Relationship of Short Run Cost
Curves to Short Run Product Curves 178, Relation of
Short Run to Long Run Average Costs 187, Choosing the
Optimal Plant Size: An Example 189, Estimation of
Cost 195, Summary 198
International Capsule I Some International Dimensions
of Demand, Production, and
Cost 209
The Basis for International Trade 209, The Problem of
Trade Barriers 211
6 Profit Analysis of the Firm 217
Profit Maximization 219, Break Even Analysis 229,
Profit Maximization Versus Break Even Analysis 234,
Incremental Profit Analysis 234, Summary 236
7 Linear Programming and the Firm 251
Relationship Between Linear Programming and Calculus
Techniques 251, The Primal Program 252, The Dual
Program 266, Activity Analysis: One Product 272,
Summary 277
Integrating Case 2A Frontier Concrete Products
Company 284
Integrating Case 2B Shanghai Magnificent Harmony
Foundry I 287
¦¦ PART 3 Markets and the Behavior of the Firm 289
8 Perfect Competition and Monopoly: The Limiting
Cases 290
Perfect Competition and Its Setting 291, Monopoly and
Its Setting 304, Summary 311
9 Monopolistic Competition, Oligopoly, and Rivalrous
Market Structures 320
Monopolistic Competition: A Case of Many Firms 321,
Duopoly: An Oligopoly with Two Firms 327, The Kinked
Oligopoly Demand Curve: Price Rigidity Without
Collusion 333, Tacit Collusion and Price Leadership 339,
Perfect Collusion—The Cartel 346, Summary 348
Appendix 9 Game Theory in Oligopoly Analysis 360
10 Selected Topics in Pricing and Profit Strategy 363
Markup Pricing 363, Decisions Involving Multiple
Products 366, Decision Strategy with Multiple
Markets 380, Alternatives to Profit Maximization 385,
Summary 387
Appendix 10A Transfer Pricing with Less than
Perfectly Competitive Market for
the Intermediate Product 397
Appendix 10B Mathematics of Price Discrimination 400
Solution Procedure If Discrimination Is Permitted 401,
Solution Procedure If Discrimination Is Not Permitted 402
International Capsule II Markets and Pricing Strategy
in International Trade 405
Market Segmentation in International Trade 405, The
Problem of Dumping 407, Webb Pomerene and Export
Trading Companies 408, The Effects of Trade Restrictions
on Prices 409, International Transfer Pricing 411
11 Economic Forecasting 413
Types of Economic Forecasts 413, Two Major Kinds of
Data 415, Factors Affecting Economic Variables 415,
Forecasting Methods 417, Accuracy of Forecasts 439,
Summary 443
12 Factor Markets and Profit Maximizing Employment
of Variable Inputs 446
Profit Maximizing Employment of One Variable Input 449,
Determination of Equilibrium Prices for Inputs: Perfect
Competition in the Input Market 455, Determination of
Equilibrium Prices for Inputs: Monopsony in the Input
Market 458, Determination of Equilibrium Prices for
Inputs: Bilateral Monopoly in the Input Market 461,
Summary 464
Integrating Case 3A German American Metals
Corporation 472
Integrating Case 3B Bonco, Incorporated: A Firm in
Transition 474
Integrating Case 3C A Hare Raising Decision 477
Integrating Case 3D Omega Distributing Company II 479
¦ ¦¦ PART 4 Analysis of Project Decisions 481
13 Fundamentals of Project Evaluation 482
Capital Budgeting and Project Analysis 484, Costs in
New Undertakings 484, Stream of Receipts or
Returns 485, A Simple Capital Project Analysis 492,
Project Yield or Rate of Return 495, Project Ranking in
Capital Budgeting Analysis 497, Cost of Capital and the
Discount Rate 501, Summary 503
Appendix 13 Compounding and Discounting 510
Compound Interest 510, Present Value and
Discounting 512, Annuities 513
14 Risk in Project Analysis 516
Certainty Versus Risk 516, Risk in Economic
Analysis 517, Risk Return Indifference Curves 518,
Probability and Uncertainty 519, Application of
Probability Analysis to Risk 521, Evaluating Risky
Streams of Receipts 530, Probability Approach to Multiple
Project Alternatives 531, Acceptable Shortcuts to Risk
Analysis 532, Risk Adjustment in Practice 536,
Externalities and Their Nature 540, An Example of
Internalization 541, Summary 543
International Capsule III Project Analysis in a
Multinational Setting 550
International Dimensions of Project Analysis 550,
Example of a Foreign Project 553
Integrating Case 4A A Guaranteed Foreign
Investment 556
Proposal I 556, Proposal II 557
Integrating Case 4B Shanghai Magnificent Harmony
Foundry II 559
........ PART 5 The Firm and the Public Sector 561
15 Economics of Public Sector Decisions 562
Micro Versus Macroeconomics in Public Sector
Analysis 562, The Public Sector s Product 564, Resouce
Allocation and the Supply of Public Goods 565, Cost
Benefit Analysis: A Procedural Outline 569, Public
Investment and the Discount Rate 577, Cost Benefit
Analysis and Divergent Public Objectives 582, Pitfalls of
Cost Benefit Analysis 583, The Future of Cost Benefit
Analysis 587, Summary 588
16 Legal and Regulatory Environment of the Firm 594
Managers and the Law 596, Types of Law Affecting the
Firm 596, Antitrust and Business Practices Laws 600,
Administrative Agencies and the Law 605, The Regulated
Industries 607, Whose Interests Do Regulators
Serve? 611, Regulation of Unregulated Industries 615,
Laws, Regulations, and the Firm s Strategy 617,
Summary 618
17 The Firm and the Future 622
Regulation, Deregulation, and Privatization 623, The
LDCs and the Eastern Bloc 625, Social Costs and
Accountability 626, Structure and Organization of
Firms 629, Economics and Tomorrow s Manager 630
Integrating Case 5 Bayville Convention Center 632
Appendix A Mathematical Appendix A l
Appendix B Interest Factor Tables B l
Appendix C Answers to Selected Odd Numbered
Problems C l
Glossary G l
Index 1 1
|
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| callnumber-label | HD30 |
| callnumber-raw | HD30.22 |
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| classification_rvk | QP 120 |
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| dewey-full | 338.5/024658 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.5/024658 |
| dewey-search | 338.5/024658 |
| dewey-sort | 3338.5 524658 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| indexdate | 2024-07-09T16:58:02Z |
| institution | BVB |
| isbn | 0538812850 |
| language | English |
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| spelling | Truett, Lila J. Verfasser aut Managerial economics analysis, problems, cases Lila J. Truett ; Dale B. Truett 4. ed. Cincinnati, Ohio South-Western Publ. 1992 getr. Zählung graph. Darst. txt rdacontent n rdamedia nc rdacarrier Managerial economics Management (DE-588)4037278-9 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 s Management (DE-588)4037278-9 s DE-604 Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 s 1\p DE-604 Truett, Dale B. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004630105&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Truett, Lila J. Truett, Dale B. Managerial economics analysis, problems, cases Managerial economics Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4069402-1 (DE-588)4236658-6 |
| title | Managerial economics analysis, problems, cases |
| title_auth | Managerial economics analysis, problems, cases |
| title_exact_search | Managerial economics analysis, problems, cases |
| title_full | Managerial economics analysis, problems, cases Lila J. Truett ; Dale B. Truett |
| title_fullStr | Managerial economics analysis, problems, cases Lila J. Truett ; Dale B. Truett |
| title_full_unstemmed | Managerial economics analysis, problems, cases Lila J. Truett ; Dale B. Truett |
| title_short | Managerial economics |
| title_sort | managerial economics analysis problems cases |
| title_sub | analysis, problems, cases |
| topic | Managerial economics Management (DE-588)4037278-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Entscheidungsorientierte Betriebswirtschaftslehre (DE-588)4236658-6 gnd |
| topic_facet | Managerial economics Management Betriebswirtschaftslehre Entscheidungsorientierte Betriebswirtschaftslehre |
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