Advertising: Mass communication in marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Houghton, Mifflin
1970
|
| Edition: | 3.ed. |
| Subjects: | |
| Physical Description: | IX,544 S.m.Abb. |
Staff View
MARC
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| 100 | 1 | |a Littlefield, James E. |e Verfasser |4 aut | |
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| 250 | |a 3.ed. | ||
| 264 | 1 | |a Boston |b Houghton, Mifflin |c 1970 | |
| 300 | |a IX,544 S.m.Abb. | ||
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| 650 | 4 | |a Advertising | |
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| 700 | 1 | |a Kirkpatrick, Charles A. |e Verfasser |4 aut | |
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Record in the Search Index
| _version_ | 1804121433828229120 |
|---|---|
| any_adam_object | |
| author | Littlefield, James E. Kirkpatrick, Charles A. |
| author_facet | Littlefield, James E. Kirkpatrick, Charles A. |
| author_role | aut aut |
| author_sort | Littlefield, James E. |
| author_variant | j e l je jel c a k ca cak |
| building | Verbundindex |
| bvnumber | BV007219422 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)96696 (DE-599)BVBBV007219422 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3.ed. |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV007219422 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:57:55Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004625019 |
| oclc_num | 96696 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-83 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-83 DE-188 |
| physical | IX,544 S.m.Abb. |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Houghton, Mifflin |
| record_format | marc |
| spelling | Littlefield, James E. Verfasser aut Advertising Mass communication in marketing James E. Littlefield ; Charles Atkinson Kirkpatrick* 3.ed. Boston Houghton, Mifflin 1970 IX,544 S.m.Abb. txt rdacontent n rdamedia nc rdacarrier Advertising Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s 1\p DE-604 Kirkpatrick, Charles A. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Littlefield, James E. Kirkpatrick, Charles A. Advertising Mass communication in marketing Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Advertising Mass communication in marketing |
| title_auth | Advertising Mass communication in marketing |
| title_exact_search | Advertising Mass communication in marketing |
| title_full | Advertising Mass communication in marketing James E. Littlefield ; Charles Atkinson Kirkpatrick* |
| title_fullStr | Advertising Mass communication in marketing James E. Littlefield ; Charles Atkinson Kirkpatrick* |
| title_full_unstemmed | Advertising Mass communication in marketing James E. Littlefield ; Charles Atkinson Kirkpatrick* |
| title_short | Advertising |
| title_sort | advertising mass communication in marketing |
| title_sub | Mass communication in marketing |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung USA |
| work_keys_str_mv | AT littlefieldjamese advertisingmasscommunicationinmarketing AT kirkpatrickcharlesa advertisingmasscommunicationinmarketing |