APA (7th ed.) Citation

Littlefield, J. E., & Kirkpatrick, C. A. (1970). Advertising: Mass communication in marketing (3.ed.). Houghton, Mifflin.

Chicago Style (17th ed.) Citation

Littlefield, James E., and Charles A. Kirkpatrick. Advertising: Mass Communication in Marketing. 3.ed. Boston: Houghton, Mifflin, 1970.

MLA (9th ed.) Citation

Littlefield, James E., and Charles A. Kirkpatrick. Advertising: Mass Communication in Marketing. 3.ed. Houghton, Mifflin, 1970.