Promotional strategy:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.
Irwin
1971
|
| Edition: | Rev. ed. |
| Subjects: | |
| Physical Description: | XIV, 651 S. |
Staff View
MARC
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| 245 | 1 | 0 | |a Promotional strategy |c James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
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| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1971 | |
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| 650 | 7 | |a Mercadologia |2 larpcal | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Wales, Hugh G. |e Verfasser |4 aut | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
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Record in the Search Index
| _version_ | 1804121356164399104 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
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| building | Verbundindex |
| bvnumber | BV007157992 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)136513 (DE-599)BVBBV007157992 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Rev. ed. |
| format | Book |
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| id | DE-604.BV007157992 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:56:41Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004570113 |
| oclc_num | 136513 |
| open_access_boolean | |
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| physical | XIV, 651 S. |
| psigel | TUB-nveb |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw Rev. ed. Homewood, Ill. Irwin 1971 XIV, 651 S. txt rdacontent n rdamedia nc rdacarrier Mercadologia larpcal Advertising Marketing Wales, Hugh G. Verfasser aut Warshaw, Martin R. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. Promotional strategy Mercadologia larpcal Advertising Marketing |
| title | Promotional strategy |
| title_auth | Promotional strategy |
| title_exact_search | Promotional strategy |
| title_full | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_fullStr | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_full_unstemmed | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_short | Promotional strategy |
| title_sort | promotional strategy |
| topic | Mercadologia larpcal Advertising Marketing |
| topic_facet | Mercadologia Advertising Marketing |
| work_keys_str_mv | AT engeljamesf promotionalstrategy AT waleshughg promotionalstrategy AT warshawmartinr promotionalstrategy |