How to evaluate mass communications: The controlled field experiment
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Advertising Research Foundation
1968
|
| Series: | An Advertising Research monograph.
|
| Subjects: | |
| Physical Description: | VI,96 S. |
Staff View
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Record in the Search Index
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| indexdate | 2024-07-09T16:56:40Z |
| institution | BVB |
| language | English |
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| physical | VI,96 S. |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Advertising Research Foundation |
| record_format | marc |
| series2 | An Advertising Research monograph. |
| spelling | Haskins, Jack B. Verfasser aut How to evaluate mass communications The controlled field experiment New York Advertising Research Foundation 1968 VI,96 S. txt rdacontent n rdamedia nc rdacarrier An Advertising Research monograph. Communication - Recherche Médias - Recherche Publicité - Recherche Advertising Research Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s DE-604 |
| spellingShingle | Haskins, Jack B. How to evaluate mass communications The controlled field experiment Communication - Recherche Médias - Recherche Publicité - Recherche Advertising Research Massenkommunikation (DE-588)4037875-5 gnd |
| subject_GND | (DE-588)4037875-5 |
| title | How to evaluate mass communications The controlled field experiment |
| title_auth | How to evaluate mass communications The controlled field experiment |
| title_exact_search | How to evaluate mass communications The controlled field experiment |
| title_full | How to evaluate mass communications The controlled field experiment |
| title_fullStr | How to evaluate mass communications The controlled field experiment |
| title_full_unstemmed | How to evaluate mass communications The controlled field experiment |
| title_short | How to evaluate mass communications |
| title_sort | how to evaluate mass communications the controlled field experiment |
| title_sub | The controlled field experiment |
| topic | Communication - Recherche Médias - Recherche Publicité - Recherche Advertising Research Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Communication - Recherche Médias - Recherche Publicité - Recherche Advertising Research Massenkommunikation |
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