APA (7th ed.) Citation

Haskins, J. B. (1968). How to evaluate mass communications: The controlled field experiment. Advertising Research Foundation.

Chicago Style (17th ed.) Citation

Haskins, Jack B. How to Evaluate Mass Communications: The Controlled Field Experiment. New York: Advertising Research Foundation, 1968.

MLA (9th ed.) Citation

Haskins, Jack B. How to Evaluate Mass Communications: The Controlled Field Experiment. Advertising Research Foundation, 1968.