Introduction to marketing: An administrative approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1971
|
| Series: | The Wiley marketing series.
|
| Subjects: | |
| Physical Description: | XXIII,848 S.m.Tab. |
Staff View
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Record in the Search Index
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| author | Lipson, Harry A. Darling, John R. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:56:25Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004558074 |
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| physical | XXIII,848 S.m.Tab. |
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| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Wiley |
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| series2 | The Wiley marketing series. |
| spelling | Lipson, Harry A. Verfasser aut Introduction to marketing An administrative approach Harry A. Lipson ; John R. Darling* New York Wiley 1971 XXIII,848 S.m.Tab. txt rdacontent n rdamedia nc rdacarrier The Wiley marketing series. Marketing Marketing gtt Darling, John R. Verfasser aut |
| spellingShingle | Lipson, Harry A. Darling, John R. Introduction to marketing An administrative approach Marketing Marketing gtt |
| title | Introduction to marketing An administrative approach |
| title_auth | Introduction to marketing An administrative approach |
| title_exact_search | Introduction to marketing An administrative approach |
| title_full | Introduction to marketing An administrative approach Harry A. Lipson ; John R. Darling* |
| title_fullStr | Introduction to marketing An administrative approach Harry A. Lipson ; John R. Darling* |
| title_full_unstemmed | Introduction to marketing An administrative approach Harry A. Lipson ; John R. Darling* |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing an administrative approach |
| title_sub | An administrative approach |
| topic | Marketing Marketing gtt |
| topic_facet | Marketing |
| work_keys_str_mv | AT lipsonharrya introductiontomarketinganadministrativeapproach AT darlingjohnr introductiontomarketinganadministrativeapproach |