APA (7th ed.) Citation

Lipson, H. A., & Darling, J. R. (1971). Introduction to marketing: An administrative approach. Wiley.

Chicago Style (17th ed.) Citation

Lipson, Harry A., and John R. Darling. Introduction to Marketing: An Administrative Approach. New York: Wiley, 1971.

MLA (9th ed.) Citation

Lipson, Harry A., and John R. Darling. Introduction to Marketing: An Administrative Approach. Wiley, 1971.