The intelligent man's guide to sales measures of advertising:
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Bibliographic Details
Main Author: Mayer, Martin (Author)
Format: Book
Language:English
Published: New York Advertising Research Foundation 1965
Series:An Advertising Research Foundation report.
Subjects:
Physical Description:V,72 S.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!