APA (7th ed.) Citation

Mayer, M. (1965). The intelligent man's guide to sales measures of advertising. Advertising Research Foundation.

Chicago Style (17th ed.) Citation

Mayer, Martin. The Intelligent Man's Guide to Sales Measures of Advertising. New York: Advertising Research Foundation, 1965.

MLA (9th ed.) Citation

Mayer, Martin. The Intelligent Man's Guide to Sales Measures of Advertising. Advertising Research Foundation, 1965.