APA (7th ed.) Citation

Cook, V. J., & Schutte, T. F. (1967). Brand policy determination. Allyn and Bacon.

Chicago Style (17th ed.) Citation

Cook, Victor J., and Thomas F. Schutte. Brand Policy Determination. Boston: Allyn and Bacon, 1967.

MLA (9th ed.) Citation

Cook, Victor J., and Thomas F. Schutte. Brand Policy Determination. Allyn and Bacon, 1967.