APA (7th ed.) Citation

(1964). Research in marketing: Papers read at the seventh annual conference of the Market Research Society, Eastbourne, March 1964. Market Research Society.

Chicago Style (17th ed.) Citation

Research in Marketing: Papers Read at the Seventh Annual Conference of the Market Research Society, Eastbourne, March 1964. London: Market Research Society, 1964.

MLA (9th ed.) Citation

Research in Marketing: Papers Read at the Seventh Annual Conference of the Market Research Society, Eastbourne, March 1964. Market Research Society, 1964.