APA (7th ed.) Citation

Hepner, H. W. (1949). Effective advertising (2. ed.). MacGraw-Hill.

Chicago Style (17th ed.) Citation

Hepner, Harry W. Effective Advertising. 2. ed. New York, NY: MacGraw-Hill, 1949.

MLA (9th ed.) Citation

Hepner, Harry W. Effective Advertising. 2. ed. MacGraw-Hill, 1949.