Reality in advertising:
Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Knopf
1961
|
| Edition: | 4.print. |
| Subjects: | |
| Summary: | Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. |
| Physical Description: | IX,153 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007034004 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 930415s1961 |||| 00||| eng d | ||
| 035 | |a (OCoLC)245522 | ||
| 035 | |a (DE-599)BVBBV007034004 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Reeves, Rosser |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Reality in advertising |
| 250 | |a 4.print. | ||
| 264 | 1 | |a New York |b Knopf |c 1961 | |
| 300 | |a IX,153 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Anzeigenwerbung |0 (DE-588)4112549-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Werbemittel |0 (DE-588)4133375-5 |D s |
| 689 | 2 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004461864 | ||
Record in the Search Index
| _version_ | 1804121202557452288 |
|---|---|
| any_adam_object | |
| author | Reeves, Rosser |
| author_facet | Reeves, Rosser |
| author_role | aut |
| author_sort | Reeves, Rosser |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV007034004 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)245522 (DE-599)BVBBV007034004 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4.print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01338nam a2200433 c 4500</leader><controlfield tag="001">BV007034004</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930415s1961 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)245522</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007034004</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Reeves, Rosser</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Reality in advertising</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">4.print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Knopf</subfield><subfield code="c">1961</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IX,153 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Anzeigenwerbung</subfield><subfield code="0">(DE-588)4112549-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Anzeigenwerbung</subfield><subfield code="0">(DE-588)4112549-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004461864</subfield></datafield></record></collection> |
| id | DE-604.BV007034004 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004461864 |
| oclc_num | 245522 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | IX,153 S. |
| publishDate | 1961 |
| publishDateSearch | 1961 |
| publishDateSort | 1961 |
| publisher | Knopf |
| record_format | marc |
| spelling | Reeves, Rosser Verfasser aut Reality in advertising 4.print. New York Knopf 1961 IX,153 S. txt rdacontent n rdamedia nc rdacarrier Advertising man distills twenty years of experience in this concise statement of what does, and does not constitute successful advertising. Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Anzeigenwerbung (DE-588)4112549-6 s Werbemittel (DE-588)4133375-5 s |
| spellingShingle | Reeves, Rosser Reality in advertising Publicité Advertising Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4112549-6 (DE-588)4133375-5 |
| title | Reality in advertising |
| title_auth | Reality in advertising |
| title_exact_search | Reality in advertising |
| title_full | Reality in advertising |
| title_fullStr | Reality in advertising |
| title_full_unstemmed | Reality in advertising |
| title_short | Reality in advertising |
| title_sort | reality in advertising |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Werbemittel (DE-588)4133375-5 gnd |
| topic_facet | Publicité Advertising Werbung Anzeigenwerbung Werbemittel |
| work_keys_str_mv | AT reevesrosser realityinadvertising |