The design of consumer research panels: Conception and administration of the Berkeley food panel:
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Bibliographic Details
Main Authors: Bucklin, Louis P. (Author), Carman, James M. (Author)
Format: Book
Language:English
Published: Berkeley Institute of business and economic 1967
Series:Iber special publications.
Publications of the Institute of business and economic research, Univ.of Calif.
Subjects:
Item Description:(Research program in marketing)
Physical Description:X,195 S.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!