APA (7th ed.) Citation

Churchill, G. A. (1988). Basic marketing research. Dryden Pr.

Chicago Style (17th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. Chicago, Ill. u.a: Dryden Pr, 1988.

MLA (9th ed.) Citation

Churchill, Gilbert A. Basic Marketing Research. Dryden Pr, 1988.