Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV006624880 | ||
| 003 | DE-604 | ||
| 005 | 20120606 | ||
| 007 | t | ||
| 008 | 930315s1993 gw ad|| |||| 00||| ger d | ||
| 020 | |a 3771973163 |9 3-7719-7316-3 | ||
| 035 | |a (OCoLC)75317499 | ||
| 035 | |a (DE-599)BVBBV006624880 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-739 |a DE-859 |a DE-M472 |a DE-70 |a DE-19 |a DE-945 |a DE-473 |a DE-703 |a DE-20 |a DE-92 |a DE-898 |a DE-706 |a DE-523 |a DE-634 |a DE-B170 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Kinnebrock, Wolfgang |d 1949- |e Verfasser |0 (DE-588)113340184 |4 aut | |
| 245 | 1 | 0 | |a Integriertes Eventmarketing |b vom Marketing-Erleben zum Erlebnismarketing |c Wolfgang Kinnebrock |
| 264 | 1 | |a Wiesbaden |b Forkel |c 1993 | |
| 300 | |a 144 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 2 | |5 DE-604 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-004234622 | |
Record in the Search Index
| _version_ | 1815083867403452416 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Kinnebrock, Wolfgang 1949- |
| author_GND | (DE-588)113340184 |
| author_facet | Kinnebrock, Wolfgang 1949- |
| author_role | aut |
| author_sort | Kinnebrock, Wolfgang 1949- |
| author_variant | w k wk |
| building | Verbundindex |
| bvnumber | BV006624880 |
| classification_rvk | QP 600 QP 621 QP 630 |
| ctrlnum | (OCoLC)75317499 (DE-599)BVBBV006624880 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV006624880</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120606</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930315s1993 gw ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3771973163</subfield><subfield code="9">3-7719-7316-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)75317499</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV006624880</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-M472</subfield><subfield code="a">DE-70</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kinnebrock, Wolfgang</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)113340184</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integriertes Eventmarketing</subfield><subfield code="b">vom Marketing-Erleben zum Erlebnismarketing</subfield><subfield code="c">Wolfgang Kinnebrock</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Forkel</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">144 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004234622</subfield></datafield></record></collection> |
| id | DE-604.BV006624880 |
| illustrated | Illustrated |
| indexdate | 2024-11-07T17:01:05Z |
| institution | BVB |
| isbn | 3771973163 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004234622 |
| oclc_num | 75317499 |
| open_access_boolean | |
| owner | DE-739 DE-859 DE-M472 DE-70 DE-19 DE-BY-UBM DE-945 DE-473 DE-BY-UBG DE-703 DE-20 DE-92 DE-898 DE-BY-UBR DE-706 DE-523 DE-634 DE-B170 |
| owner_facet | DE-739 DE-859 DE-M472 DE-70 DE-19 DE-BY-UBM DE-945 DE-473 DE-BY-UBG DE-703 DE-20 DE-92 DE-898 DE-BY-UBR DE-706 DE-523 DE-634 DE-B170 |
| physical | 144 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Forkel |
| record_format | marc |
| series2 | Marketing |
| spelling | Kinnebrock, Wolfgang 1949- Verfasser (DE-588)113340184 aut Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing Wolfgang Kinnebrock Wiesbaden Forkel 1993 144 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Erlebnismarketing (DE-588)4318118-1 s Event-Marketing (DE-588)4335461-0 s |
| spellingShingle | Kinnebrock, Wolfgang 1949- Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing Marketing (DE-588)4037589-4 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4318118-1 (DE-588)4335461-0 |
| title | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing |
| title_auth | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing |
| title_exact_search | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing |
| title_full | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing Wolfgang Kinnebrock |
| title_fullStr | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing Wolfgang Kinnebrock |
| title_full_unstemmed | Integriertes Eventmarketing vom Marketing-Erleben zum Erlebnismarketing Wolfgang Kinnebrock |
| title_short | Integriertes Eventmarketing |
| title_sort | integriertes eventmarketing vom marketing erleben zum erlebnismarketing |
| title_sub | vom Marketing-Erleben zum Erlebnismarketing |
| topic | Marketing (DE-588)4037589-4 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Marketing Erlebnismarketing Event-Marketing |
| work_keys_str_mv | AT kinnebrockwolfgang integrierteseventmarketingvommarketingerlebenzumerlebnismarketing |