APA-Zitierstil (7. Ausg.)

Davis, M. P. (1992). The effective use of advertising media: A practical handbook (4. ed.). Century Business.

Chicago-Zitierstil (17. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 4. ed. London: Century Business, 1992.

MLA-Zitierstil (9. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Handbook. 4. ed. Century Business, 1992.