Strategic marketing planning:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Kogan Page
1992
|
| Edition: | 1. publ. |
| Series: | The Cranfield management research series
|
| Subjects: | |
| Physical Description: | 222 S. graph. Darst. |
| ISBN: | 0749407670 |
Staff View
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Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV006617955 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)27082778 (DE-599)BVBBV006617955 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV006617955 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:49:20Z |
| institution | BVB |
| isbn | 0749407670 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004228897 |
| oclc_num | 27082778 |
| open_access_boolean | |
| owner | DE-384 DE-703 DE-188 |
| owner_facet | DE-384 DE-703 DE-188 |
| physical | 222 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | The Cranfield management research series |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Strategic marketing planning Malcolm McDonald 1. publ. London Kogan Page 1992 222 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Cranfield management research series Entreprises - Planification Marketing Marketing - Gestion Marketing gtt Marketing ram Planification stratégique Planification stratégique - Europe - Année 1992 ram Strategische planning gtt Marketing Management Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 |
| spellingShingle | McDonald, Malcolm 1938- Strategic marketing planning Entreprises - Planification Marketing Marketing - Gestion Marketing gtt Marketing ram Planification stratégique Planification stratégique - Europe - Année 1992 ram Strategische planning gtt Marketing Management Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 |
| title | Strategic marketing planning |
| title_auth | Strategic marketing planning |
| title_exact_search | Strategic marketing planning |
| title_full | Strategic marketing planning Malcolm McDonald |
| title_fullStr | Strategic marketing planning Malcolm McDonald |
| title_full_unstemmed | Strategic marketing planning Malcolm McDonald |
| title_short | Strategic marketing planning |
| title_sort | strategic marketing planning |
| topic | Entreprises - Planification Marketing Marketing - Gestion Marketing gtt Marketing ram Planification stratégique Planification stratégique - Europe - Année 1992 ram Strategische planning gtt Marketing Management Marketing Planning Strategic planning Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Entreprises - Planification Marketing Marketing - Gestion Planification stratégique Planification stratégique - Europe - Année 1992 Strategische planning Marketing Management Marketing Planning Strategic planning Strategisches Management |
| work_keys_str_mv | AT mcdonaldmalcolm strategicmarketingplanning |