APA (7th ed.) Citation

McDonald, M. (1992). Strategic marketing planning (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. 1. publ. London: Kogan Page, 1992.

MLA (9th ed.) Citation

McDonald, Malcolm. Strategic Marketing Planning. 1. publ. Kogan Page, 1992.

Warning: These citations may not always be 100% accurate.