Bank marketing for the 90s: new ideas from 55 of the best marketers in banking
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
New York u.a.
Wiley
1991
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 228 S. |
| ISBN: | 0471522643 |
Staff View
MARC
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| adam_text | Contents
Introduction 1
PART ONE
The New World Of Banking 11
Marketing For Survival And Progress IV
PART TWO
55 Ideas From Some Of Banking s Best Marketers 33
1. Richard Cathie, Executive Vice President, Cape Cod
Bank Trust Company, Hyannis, MA 35
2. Harry Webb, Senior Vice President, First National ^
Bank of Phillips County, Helena, AK 39 1
3. Lowell Smith, Jr., CEO and President, First State
Bank, Rio Vista, TX 43
viii Contents
4. John M. Lewis, President, Bank of Fayetteville,
Fayetteville, AR 47
5. Keith Patten, President and CEO, Camden National
Bank, Camden, MA 49
6. John Brown, Executive Vice President, Ocean Street
Bank, Neptune Beach, FL 51
7. Andy Shepard, Chairman and CEO, Exchange Bank,
Santa Rosa, CA 55
8. Smith W. Brookhart III, President and CEO, Ozark
Mountain Bank, Branson, MO 57
9. Carrol Pruett, President, Midstate Bank, Arroyo
Grande, CA 59
10. Larry Bayliss, Senior Vice President, Advertising and
Marketing, Boatman s National Bank, St. Louis, MO 61
11. Wayne Weidner, President, Bank of Boyertown,
Boyertown, PA 63
12. Pam Fisher, Senior Vice President, Habersham Bank,
Clarksville, GA 65
13. William McConnell, Chief Executive Officer, Park
National Bank, Newark, OH 69
14. Biff Motley, Executive Vice President, Premier Bank
Corp., Inc., Baton Rouge, LA 71
15. John Russell, Vice President, Bank One,
Columbus, OH 73
16. Bill Watson, Chairman and CEO, Bank of Saint
Joseph, St. Louis, LA 75
17. Doug Campbell, Chairman and CEO, State Savings
Bank of Caro, Caro, IL 77
18. Dan Mello, Chairman and President, National Bank
of Fairhaven, Fairhaven, MA 81
19. Hudson Mead, President, Texas Commerce Bank,
Longview, TX 83
Contents ix
20. Lee Tabas, President, Royal Bank of Pennsylvania,
King of Prussia, PA 85
21. Max Wells, Chairman, The Oaks Bank Trust
Company, Dallas, TX 87
22. Jud Moran, Justin L. Moran, Incorporated, Ann
Arbor, MI 89
23. Richard P. Morthland, President, Peoples Bank
Trust Company, Selma, AL 91
24. Bryan O Connor, President and CEO, Crown Bank,
San Antonio, TX 95
25. Fred Landiss, Vice President, Marketing, Dominion
Bank, Clarksville, TN 97
26. Carl Erskine, President, First National Bank,
Anderson, IN 101
27. Kay Robinson, Senior Vice President/Marketing
Director, National Bank of Commerce, Starkville, MI 103
28. Ann H. Hawkins, Vice President, Marketing, State
Bank Trust Company, Brookhaven, MI 107
29. William R. Craig, Senior Vice President, Sovran
Bank, N.A., Richmond, VA 109
30. Charles J. Ferrero, Senior Vice President, Midlantic
Banks, Edison, NJ 111
31. Len Huck, President (Retired), Valley National Bank
of Arizona Valley National Corporation,
Phoenix, AZ 113
32. Mark Bodi, Senior Vice President, Retail Banking,
Numerica Savings Bank, Manchester, NH 115
33. Gloria Bunny Able, Senior Vice President,
Commerce Bank, Virginia Beach, VA 119
34. Dana Dowd Williams, Senior Vice President, First
Fidelity Bank Corp., Newark, NJ 123
35. Jim Volk, President, United New Mexico Bank of Las
Cruces, Las Cruces, NM 125
x Contents
36. Larry Ness, President/CEO, First Dakota National
Bank, Yankton, SD 129
37. Joyce Healey, Senior Vice President, Manufacturers
Hanover Trust Company, New York, NY 131
38. Kim Albert, Vice President, Retail Banking, First
American Bank, Minot, ND 135
39. Alex MacFadyen, General Vice President, Director of
Corporate Communications, First Citizens Bank,
Raleigh, NC 139
40. Kim Ouren, Marketing Officer, Dakota Bank,
Fargo, ND 141
41. Kurt Watson, Executive Vice President, Bank IV,
Wichita, KA 143
42. William G. Price, Chairman and CEO, First Bank of
Immokalee, Immokalee, FL 147
43. Fred Shenk, Jr., Senior Vice President, First National
Bank of Glens Falls, Glens Falls, NY 151
44. Ben Meek, President and CEO, Kaw Valley State
Bank, Wamego, KS 155
45. Diane Pcarce, Vice President, West One Bank,
Boise, ID 159
46. C. Paul Johnson, Chairman, First Colonial
Banksharcs, Chicago, IL 163
47. David Blake, Vice President, Marketing, BankEast
Corporation, Manchester, NH 167
48. William Travis, Senior Vice President, First National
Bank of Toledo, Toledo, OH 171
49. Henry Ormsby, Senior Vice President, First National
Bank of Louisville, Louisville, KY 175
50. Richard Adams, Vice President and CEO, Bank of
Commerce, Idaho Falls, ID 177
51. Judy R. Loving, Chairman of the Board, The Bank of
Yellville, Yellville, AR 181
Contents xi
52. Bruce Roberts, President, Bank of Loleta, Eureka, CA 185
53. Jim Hill, Senior Vice President, Zion s First National
Bank, Salt Lake City, UT 189
54. Loan By Phone
A. Richard S. D Agostino, Executive Vice President,
Beneficial Bane, Philadelphia, PA 194
B. Karen Davis, Vice President of Marketing, USAA
Federal Savings Bank, San Antonio, TX 1%
55. Robert Dye, Vice President and Director of
Marketing, Gary Wheaton Bank, Wheaton, IL 199
PART THREE
Removing The Barriers To Good Marketing 203
Keep Looking For Great Ideas 217
Index 224
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| isbn | 0471522643 |
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| spelling | Bank marketing for the 90s new ideas from 55 of the best marketers in banking Don Wright New York u.a. Wiley 1991 XI, 228 S. txt rdacontent n rdamedia nc rdacarrier Bancos e operacoes bancarias larpcal Bankwezen gtt Marketing gtt Marketing larpcal Bank marketing Marketing (DE-588)4037589-4 gnd rswk-swf Bank (DE-588)4004436-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Bank (DE-588)4004436-1 s DE-604 Wright, Don Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004215445&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bank marketing for the 90s new ideas from 55 of the best marketers in banking Bancos e operacoes bancarias larpcal Bankwezen gtt Marketing gtt Marketing larpcal Bank marketing Marketing (DE-588)4037589-4 gnd Bank (DE-588)4004436-1 gnd |
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| title | Bank marketing for the 90s new ideas from 55 of the best marketers in banking |
| title_auth | Bank marketing for the 90s new ideas from 55 of the best marketers in banking |
| title_exact_search | Bank marketing for the 90s new ideas from 55 of the best marketers in banking |
| title_full | Bank marketing for the 90s new ideas from 55 of the best marketers in banking Don Wright |
| title_fullStr | Bank marketing for the 90s new ideas from 55 of the best marketers in banking Don Wright |
| title_full_unstemmed | Bank marketing for the 90s new ideas from 55 of the best marketers in banking Don Wright |
| title_short | Bank marketing for the 90s |
| title_sort | bank marketing for the 90s new ideas from 55 of the best marketers in banking |
| title_sub | new ideas from 55 of the best marketers in banking |
| topic | Bancos e operacoes bancarias larpcal Bankwezen gtt Marketing gtt Marketing larpcal Bank marketing Marketing (DE-588)4037589-4 gnd Bank (DE-588)4004436-1 gnd |
| topic_facet | Bancos e operacoes bancarias Bankwezen Marketing Bank marketing Bank Aufsatzsammlung |
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