The making of effective advertising:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1990
|
| Subjects: | |
| Physical Description: | XIII, 140 S. Ill., graph. Darst. |
| ISBN: | 0135472903 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Patti, Charles H. Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)124464866 |
| author_facet | Patti, Charles H. Moriarty, Sandra E. 1943- |
| author_role | aut aut |
| author_sort | Patti, Charles H. |
| author_variant | c h p ch chp s e m se sem |
| building | Verbundindex |
| bvnumber | BV006588538 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5825 |
| callnumber-raw | HF5825 |
| callnumber-search | HF5825 |
| callnumber-sort | HF 45825 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)19920064 (DE-599)BVBBV006588538 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006588538 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:48:48Z |
| institution | BVB |
| isbn | 0135472903 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004205859 |
| oclc_num | 19920064 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XIII, 140 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice-Hall |
| record_format | marc |
| spelling | Patti, Charles H. Verfasser aut The making of effective advertising Charles H. Patti ; Sandra E. Moriarty Englewood Cliffs, NJ Prentice-Hall 1990 XIII, 140 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Advertising copy Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut |
| spellingShingle | Patti, Charles H. Moriarty, Sandra E. 1943- The making of effective advertising Advertising Advertising copy Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | The making of effective advertising |
| title_auth | The making of effective advertising |
| title_exact_search | The making of effective advertising |
| title_full | The making of effective advertising Charles H. Patti ; Sandra E. Moriarty |
| title_fullStr | The making of effective advertising Charles H. Patti ; Sandra E. Moriarty |
| title_full_unstemmed | The making of effective advertising Charles H. Patti ; Sandra E. Moriarty |
| title_short | The making of effective advertising |
| title_sort | the making of effective advertising |
| topic | Advertising Advertising copy Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Advertising copy Werbung |
| work_keys_str_mv | AT patticharlesh themakingofeffectiveadvertising AT moriartysandrae themakingofeffectiveadvertising |