APA-Zitierstil (7. Ausg.)

Patti, C. H., & Moriarty, S. E. (1990). The making of effective advertising. Prentice-Hall.

Chicago-Zitierstil (17. Ausg.)

Patti, Charles H., und Sandra E. Moriarty. The Making of Effective Advertising. Englewood Cliffs, NJ: Prentice-Hall, 1990.

MLA-Zitierstil (9. Ausg.)

Patti, Charles H., und Sandra E. Moriarty. The Making of Effective Advertising. Prentice-Hall, 1990.