APA (7th ed.) Citation

Carpenter, G. S., & Hanssens, D. M. (1987). Market expansion, cannibalization and optimal product-line pricing. Center for Marketing Studies.

Chicago Style (17th ed.) Citation

Carpenter, Gregory S., and Dominique M. Hanssens. Market Expansion, Cannibalization and Optimal Product-line Pricing. LosAngeles, Calif: Center for Marketing Studies, 1987.

MLA (9th ed.) Citation

Carpenter, Gregory S., and Dominique M. Hanssens. Market Expansion, Cannibalization and Optimal Product-line Pricing. Center for Marketing Studies, 1987.